A quick note before we start: We had some sound quality problems with this episode due to broadband issues and Ayo joining the session all the way from Nigeria! But fear not - technology did its magic and it all came out OK.
Michelle Eshkeri fell into copywriting almost by accident. In this episode we chat with Michelle about her journey from accounting to copywriting. We also explored how she remains focused and how to create good copy using PAST-A (that’s an acronym, not a carbohydrate 🙂!)
She mentioned a couple of books: “Company of One” (Paul Jarvis), and “The Science of Storytelling” (Will Storr).
You can find Michelle here: https://www.linkedin.com/in/michelleeshkeri/
And her website is https://www.letmewrite.co.uk/
If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!
In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!
bizandcoffeepodcast@gmail.com
Twitter: @bizandcoffee